Your best projects deserve to be seen.
Video marketing for remodelers and custom home builders is the work of turning your finished projects, your process, and your clients' own words into video assets that do real selling: on your website, in your ads, in your email follow-up, and in the room during a 1st Appointment.
Builder Funnel helps produce that video on-site with your team, then puts it to work everywhere a homeowner is deciding whether to trust you.
How does video marketing help sell remodeling or building projects?
Built in, not bolted on.
Video isn't a standalone service. It's part of the Ultimate Digital Marketing System, included when you choose the Showcase package, and it runs on the same five pillars of growth as everything else we do: Attract, Convert, Nurture, Close, Measure.
Video marketing does the work in four of the pillars: it earns Attract impressions on YouTube and in paid ads, lifts Convert by keeping potential clients on the page and pushing them toward an On Ramp, carries Nurture, where most remodelers have a gap, because an embedded video in an email builds connection in a way a paragraph doesn't, and it does Close work before your first conversation, so your sales team walks into a 1st Appointment with someone who already trusts your company.
• Pre-filming meeting
• On-site filming trip
• 4 long-form videos
• 3 pinned Instagram Reels
• Client, testimonial, and project content
• Drone footage
• Ad-ready B-roll
• plus, everything in UDMS Build
Our Approach.
A production process built around an on-site trip, so each day of filming keeps feeding your website, ads, email, and social for months or years to come.
01
Discovery + Brief
We align on goals, audience, usage channels, and key messages before a camera is touched. What does a win look like for this content?
02
Creative Direction
Shot lists, interview guides, location scouting, and talent prep. We manage the creative so you don't have to think about logistics on shoot day.
03
Production
One or two days on site with our crew. Ground and drone coverage of finished work, interviews with you and your clients, and enough B-roll to cover a year of content. You keep working. We work around you.
04
Post-Production
Editing, color grading, music licensing, motion graphics, and caption creation. You review a cut, we refine it.
05
Strategic Deployment
We don't just hand you a file. We place each asset where it earns (website, paid ads, email nurture, social, sales follow-up) to get the most out of everything produced.
06
Measure + Build
Track engagement, conversion lift, and pipeline influence from your video assets. What we learn feeds the next production cycle, so every shoot gets smarter.
Frequently Asked Questions
Video marketing for remodelers and custom home builders is the practice of producing video (project spotlights, client testimonials, brand films, and short-form social and ad creative) and placing it across the website, paid ads, email, and sales process where homeowners make hiring decisions.
For a remodeler, it does something photography can't: it shows her what you're like to work with, not just what the finished kitchen looks like.
No. Builder Funnel doesn't sell video as a standalone service.
Video and media are included in the Showcase package of our Ultimate Digital Marketing System, alongside website, SEO, paid ads, email, and CRM work.
The reason is practical: a filming trip that isn't wired into a website, an ad account, and a nurture sequence produces footage nobody sees.
An on-site filming trip is one to two days with a Builder Funnel crew at your projects, your shop, and your office. Before we travel, we hold a pre-filming meeting to lock the shot list, interview questions, and locations. On site we capture ground and drone footage of finished work, interviews with you and your team, client testimonials where a homeowner has agreed to participate, and a library of B-roll. You get four long-form videos, three Reels, and ad-ready assets from that single trip.
Four types carry the most weight for remodelers and custom builders. Project spotlights, which walk a finished job start to finish. Client testimonials, where a homeowner describes the experience in her own words, and the most persuasive asset you can own. Brand and process films that explain how you work and what it's like to live through a build. And short-form vertical clips for Instagram Reels and paid ad creative. Most remodelers are missing the testimonial and the process film, which are the two that build trust fastest.
It helps a lot, but no. Plenty of Builder Funnel clients put a project manager, a designer, or a lead carpenter on camera instead, and some stay off camera entirely while the work, the drone footage, and their clients carry the story.
If being on camera is the thing making you hesitate, say so on the call. We will plan around it.
Video and media are included in Builder Funnel's Showcase package, which is our Build package plus a filming trip and the assets it produces. Because it's part of a full system rather than a per-video charge, the cost depends on the engagement rather than a shot count.
Current Build and Showcase pricing is on our pricing page.
See what great work, by real clients, looks like on the screen
About Us
Grimes Home Concepts
Littleton, CO
Client Testimonial
Creekstone Design + Remodel
Portland, OR
Showroom Spotlight
Legacy Builders Group
Montgomery, OH
Proud Partners of the Names You Already Trust
Builder Funnel is backed by the platforms and communities that remodelers and custom home builders rely on every day. We're proud to work alongside these partners that are moving the industry forward.
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Our team at Builder Funnel has been really supportive and has done a great job of meeting us where we are as a business. Working with them has been smooth from the very beginning and their approach has felt like the right fit for our current stage of growth. Everyone is knowledgeable, which gives us confidence in their recommendations, and they're genuinely kind and easy to work with. That has made it easy to be open about our goals and trust that Builder Funnel can help us achieve them
Jackie Medina
MG Construction -
The team working on my account are AMAZING! I can't say enough good things about them. They are truly experts at what they do. In addition to their contracted deliverables, they are always happy to offer advice above and beyond what they are obligated to do. I've implemented their tips and can see it working. In less than a year, we've seen substantial improvement in conversions on our website and in moving leads through our sales pipeline. It's easy to see the ROI because they provide detailed reports which I can verify myself; there's no sugar-coating the results. I'm very happy we decided to go with Builder Funnel.
Brandi Apostolos
J&J Construction of Illinois, Inc. -
We've had the pleasure of working with Builder Funnel for a little over a year, and they've been a valuable marketing partner for our team. Their strategic approach to website optimization, email marketing, and lead generation has helped us strengthen our overall marketing efforts and drive measurable results—including an increase in qualified leads, consultation appointments, and seminar attendees.
Caitlin Copley
Jackson Design and Remodeling -
Our company has been very impressed by the in-depth work and knowledge Builder Funnel has been employing on our behalf. They are so knowledgeable and responsive that I couldn't ask for more! We are thankful to be working with this team and look forward to many years of mutual success together.
Garrett Erath
Exodus Design Build -
I have been a client of builder funnel since August last year and they have given me amazing results for my Design build company. Their team is amazing. They are very dialed in and strategic with their planning. Great communication and support. I highly recommend them.
Erin Robert
Kitchens by Good Guys -
Really did not have much of an idea of how to attack marketing. With their blueprint model have a great plan and have seen about 4X on our leads since implementing three months ago. Very happy.
Alex Wolfe
Wolfe Homes -
We have been using Builder Funnel for a few months now. They did a great job re-building our website. Maddie, Zach and the rest of the team have been a pleasure to work with so far. We are already seeing positive results in our lead flow.
Wes Busby
Silver Oak Remodel -
Builder Funnel has a great staff and they do great work. I would highly recommend them to any remodeling company that is looking for a marketing partner to create/improve their online footprint and lead generation.
Nicholas Donlin
Zenith Design + Build -
Excellent Results with Builder Funnel. Working with Builder Funnel over the past few months has been a game-changer for us. Their development of our new website and integration of the HubSpot platform have significantly improved our marketing efforts.We now have better insight into our audience through blog posts and email campaigns, helping us attract more traffic and tailor our outreach effectively. Builder Funnel’s expertise and support have been outstanding, and we’re thrilled with the results so far.
James Bryant Boyd
J. Bryant Boyd Design-Build -
We knew we had to do more marketing to continue to drive and build our business. I had been following Spencer’s podcasts for a long time and felt they were the right marketing agency for us. We hired them to develop, implement and manage our marketing plan and redesign our website. They have done wonders to increase our exposure digitally and drive homeowners to us. Maddie and her team have been great and very attentive to our questions and making suggestions when they feel it is right. We are looking forward to our continued partnership.
G&L and Sons Renovations
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We contracted with Builder Funnel on a comprehensive marketing campaign and are very impressed with their professional organization, thoughtful client care and detailed communication. If you enjoy stellar service from high-performing pros who prioritize personal service, you definitely want to connect with Builder Funnel!
Matt Ducharme
MGD Builders -
Builder Funnel has brought our company a strategic approach that has improved our online content and increased our leads year after year. Kelly and her team are always friendly, responsive, and helpful. They go out of their way to help when we need it.
Country Classics
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We hired Builder Funnel a few years ago. They have far exceeded our expectations, the numbers don't lie. We look forward to growing our company with their help.
Brad Sawler
Oxland Builders -
Builder Funnel has been great to work with. They are very prompt when answering emails, trouble shooting issues and being there when we need.
Melissa Capretta
Payne & Tompkins Design • Renovations -
First Class Lawncare, the company I work for, was using Builder Funnel about a year and a half ago for all of our marketing needs. We ended up leaving to see what other marketing companies could do for us. WELP, we were so wrong!! We came running right back to Builder Funnel after having difficulties and a lot of broken promises with other companies. Of course they took us back with open arms and are excited to get us back on track! We truly didn't know how good we had it with them when we worked with them the first time!! Kelly, Liz, and the team are absolutely amazing and very responsive. I would recommend Builder Funnel to anyone who is in need of marketing. Thank you, Builder Funnel!!!!
Katie Francisco
First Class Lawn Care -
The Builder Funnel team have been great to work with. From optimizing and adding necessary content to both our website and social media, our lead quality and engagement has increased tremendously. We look forward to keep building out our marketing plan with the Builder Funnel team!
Chuck Pearce
Top Choice Builders -
The Builder Funnel Team are experts when it comes to SEO and Inbound Marketing and working with them was truly a pleasure. After a detailed analysis of our website, they came to us with solutions that will help improve our ranking on Google organically and secure more qualified leads. Always amicable and friendly, their organized approach was clear and easy to understand.
Varak Balian
Golden Bee Homes -
Working with Builder Funnel has been a game changer for us! We have seen steady and measurable results. They are very responsive, great at providing feedback and the communication is excellent.
Spears Design Build Group
(formerly Ken Spears Construction)