Stop overpaying for pretty,
start building for performance.
Most remodelers don't have a website problem... they have a $40K–$75K custom-coded website that looks sharp in a portfolio deck and converts at half of 1%. It was built to win a design award, not a client.
The Foundation replaces that with a proven system: a website built on the same conversion architecture across every page - Clarity, Credibility, and Conversion - so every visitor knows who you are, why you're trustworthy, and exactly what to do next. It isn't a template.
It's the center of the Marketing Bullseye. The foundation every other channel in your marketing engine points back to.
We build and activate brands throung cultural insight and strategic vision.
We build and activate brands throung cultural insight and strategic vision.
We build and activate brands throung cultural insight and strategic vision.
Every page, same purpose.
Your Foundation website is fully customizable. Your colors, branding, content, and imagery are all your own. What's "templated" isn't the design. It's the order in which we guide a visitor through your site. Your website isn't an open world for people to wander. It's mission-based, and we've already tested and refined that mission across dozens of remodeling and custom home building sites.
We don't design pages one at a time and hope they add up to something. Every page in the Foundation is built off the same proven architecture, tuned for search, AI visibility, and conversion from day one, baked into our Ultimate Digital Marketing System (UDMS), and following the 5 Pillars of Growth.
Attract
Your Foundation website is the center of the Marketing Bullseye — the 3 C's every visitor needs before they'll trust you with a project:
Clarity: who you are, what you do, where you work, and what to do next, communicated the moment someone lands on your homepage.
Credibility: real photos of your work, project spotlights, testimonials, and reviews, built into the page structure from day one, not bolted on later.
Conversion: clear next steps on every page, so no visitor lands and has to guess what happens next.
Convert
From there, your site captures leads two ways. Your Cost Guide is a low-friction lead magnet - just a name and email - that lets visitors self-select: if your pricing fits what they're looking for, they move forward; if it doesn't, they filter themselves out, which is a good thing. A project that isn't a cost fit was never going to be a good fit for you.
For the roughly 4% ready to talk the moment they land, your Contact Us form, phone number, and email are all one click away, and the form captures project type and investment range up front, so you're equipped to follow up effectively.
That leaves 96% of website traffic in the researching phase, where your site has the opportunity to educate and influence future buyers thought our service page and blogging strategy.
Nurture
Every form submission flows directly into your HubSpot CRM, your single source of truth for sales and lead nurturing.
Builder Funnel handles the nurturing and lead response for you as part of your UDMS package, and because that activity lives in HubSpot, we can see exactly how each lead moved through your site and what they're interested in.
Close
Once a lead moves from marketing-qualified to sales-qualified, you have full access to pull that deal through to close, tracking your data, metrics, and channels from one place, so you can make confident marketing investment decisions.
Measure
Your Foundation runs on the same proven flow we use across every site we build, which means we have real data on what's working. Your site is never static. It evolves continually to stay ahead of AI search and the latest web accessibility standards, so it stays a true reflection of your business.
Our Approach.
Your website shouldn't be a guess dressed up as a design. Here's how we build it, launch it, and make sure it's still working for you the day after go-live.
01
Kickoff Call
We start with a conversation, not a contract dump. During your kickoff call, we map out every remaining meeting on your calendar, so you know exactly what's coming and when.
From this moment forward, your Foundation website build is officially underway.
02
Design Preferences
Before anything goes live, you'll see it first. Our team builds a custom homepage mockup that you'll have the chance to review or approve as is, because it's your site, and we want you to love it from the very first look.
While that's coming together, your Account Manager is checking in weekly to make sure everything is on track. Once approved, we can lock in your build date.
03
Your Site is Built & Perfected
When your build date hits, your project gets a full week all to itself. Our team focuses solely on building your site from the ground up; it's your dedicated week, with all eyes on your project. We install your approved design, apply your branding exactly as you envisioned, and write custom content for every page, built on real keyword research, not guesswork.
We hand-select images to make your business look its best, then run your site through a design QA, a content and functionality QA, and one final full review. What reaches you is polished from top to bottom.
04
Personal Guided Tour
You'll get a live walkthrough of your finished website with your designer. We'll go in-depth on your strategy, the building blocks of your site, and the funnels we've built into your pages, so you leave with a real understanding of how a conversion-based website works.
Ask questions, share reactions, and watch your business come to life in real time.
05
We Build This Together
Your website should feel like yours, so you'll have a full week to review everything and send us your thoughts.
After presenting the site, our designer will work with you to hone and perfect your site.
Tell us what you'd like adjusted, and we'll typically turn edits around in just 3 to 4 days.
06
Launch
Once we have your approval and your DNS records (the settings that connect your domain to your new site), our team takes your site live, usually within 1 to 2 business days.
We handle every redirect from your old domain and confirm every link and function works exactly as intended. That's the moment your ads can go live and your flywheel starts turning.
Our average build to launch is 50 days, so your website is up and running before you even graduate onboarding
A clear division of labor, from day one.
One of the biggest sources of confusion in any website build is not knowing what's expected of you versus what your team is handling on their own. Here's the honest breakdown.
- Building, conducting quality assurance reviews, and launching your site from the ground up
- Writing custom content for every page, backed by real keyword research
- Optimizing and selecting every image (alt text and all)
- Setting up redirects from your old domain so no links break
- Updating your DNS records and taking the site live
- Review and approve your homepage mockup (or send edits)
- A quick reply to your Account Manager's weekly check-ins
- High-quality images of your projects, detailed cost information, branding and logos, and answers to our intake questionnaire so we can get to know your business and customize this website to your company
- Review and approve your final selected images
- One week after your guided tour, submit your edit requests (typical turnaround: 3–4 days)
Frequently Asked Questions
A custom-coded site starts from a blank page... which means you're paying to test what works. The Foundation starts from a proven flow already validated across remodeling and custom home building clients, at a fraction of the $40K–$75K custom build cost.
Standalone websites for remodeling and custom home building companies typically run $5K–$15K, depending on page count and scope.
As part of a full UDMS package with Builder Funnel, your website is bundled with SEO, CRM setup, email marketing, and the rest of your marketing strategy for $15K total... built to work as one system from day one, not billed as a series of add-ons.
A generic template is a shell. The Foundation includes strategic architecture built for remodelers specifically: service pages, project pages, landing pages, metadata and image optimization, SEO and AIO setup, and Two Door conversion paths on every page.
Once your build begins, most Foundation sites reach your presentation in roughly two to three weeks, and go live within about six to seven weeks.
Some projects move even quicker, especially when mock-up approvals, image sign-offs, and edit requests move smoothly along the way... a true team effort between your side and ours.
That build phase sits inside the same 3-month window as the rest of your UDMS package.
You retain full ownership and access. The Foundation is built to be user-friendly enough that your team can update it.
Interested in edits on your own? Our team provides how to trainings, walkthroughs, and guidance on how YOU can update your site.
We're there to support and manage it if you want us to, not to hold it hostage.
Yes. We don't serve a dozen industries with the same template. Every Foundation decision - flow, content structure, SEO targeting - is built around what converts specifically for remodelers and custom builders.
No problem, you can add on additional content or functionality as we build your site, we have a dedicated web developer and designer, and can turn your vision into a reality.
Build the Foundation
UDMS Build: $15k ($5k/3 months)
UDMS Showcase: $25.5k ($8.5k/3 months)
Partner for Growth
Build Retainer: $3,500/month
Growth Retainer: $5,000/month
Accelerate Retainer: $7,500/month
Add What You Need
SEO & AI Content: $750/piece
SEO & AI Booster: $500/month
Social Booster: $750/month
Email Booster: $300/month
It's Built This Way
The pillars don't turn on one at a time. The Marketing Blueprint inside every package delivers an agile strategy across the four marketing pillars - Attract, Convert, Nurture, and Measure - every quarter, so the system keeps improving instead of running on a plan from month one.
Everything is tiered to fit where you are. Build, Growth, and Accelerate scale the same system up as your ad spend, content needs, and ambitions grow... nobody has to start over to level up.
Real remodelers + builders.
Real results.
How A Custom Home Builder Increased Visibility and Rankings
H&H Builds partnered with Builder Funnel to launch a new website and establish a strong marketing foundation. From there, their journey into digital growth began.
Jacksonville Remodeler Becomes the #1 Recommendation Across AI Platforms
A Jacksonville-based design-build remodeler partnered with Builder Funnel to strengthen their organic visibility, build long-term brand authority, and generate a consistent flow of high-quality inbound leads.
$275k in Revenue Generated over 90 Days for a Florida Remodeler with a Cost Calculator
Designed to attract and convert high-intent organic website visitors, the tool provided homeowners with personalized project cost estimates while helping them better understand budget expectations and project options.
Proud Partners of the Names You Already Trust
Builder Funnel is backed by the platforms and communities that remodelers and custom home builders rely on every day. We're proud to work alongside these partners that are moving the industry forward.
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Our team at Builder Funnel has been really supportive and has done a great job of meeting us where we are as a business. Working with them has been smooth from the very beginning and their approach has felt like the right fit for our current stage of growth. Everyone is knowledgeable, which gives us confidence in their recommendations, and they're genuinely kind and easy to work with. That has made it easy to be open about our goals and trust that Builder Funnel can help us achieve them
Jackie Medina
MG Construction -
The team working on my account are AMAZING! I can't say enough good things about them. They are truly experts at what they do. In addition to their contracted deliverables, they are always happy to offer advice above and beyond what they are obligated to do. I've implemented their tips and can see it working. In less than a year, we've seen substantial improvement in conversions on our website and in moving leads through our sales pipeline. It's easy to see the ROI because they provide detailed reports which I can verify myself; there's no sugar-coating the results. I'm very happy we decided to go with Builder Funnel.
Brandi Apostolos
J&J Construction of Illinois, Inc. -
We've had the pleasure of working with Builder Funnel for a little over a year, and they've been a valuable marketing partner for our team. Their strategic approach to website optimization, email marketing, and lead generation has helped us strengthen our overall marketing efforts and drive measurable results—including an increase in qualified leads, consultation appointments, and seminar attendees.
Caitlin Copley
Jackson Design and Remodeling -
Our company has been very impressed by the in-depth work and knowledge Builder Funnel has been employing on our behalf. They are so knowledgeable and responsive that I couldn't ask for more! We are thankful to be working with this team and look forward to many years of mutual success together.
Garrett Erath
Exodus Design Build -
I have been a client of builder funnel since August last year and they have given me amazing results for my Design build company. Their team is amazing. They are very dialed in and strategic with their planning. Great communication and support. I highly recommend them.
Erin Robert
Kitchens by Good Guys -
Really did not have much of an idea of how to attack marketing. With their blueprint model have a great plan and have seen about 4X on our leads since implementing three months ago. Very happy.
Alex Wolfe
Wolfe Homes -
We have been using Builder Funnel for a few months now. They did a great job re-building our website. Maddie, Zach and the rest of the team have been a pleasure to work with so far. We are already seeing positive results in our lead flow.
Wes Busby
Silver Oak Remodel -
Builder Funnel has a great staff and they do great work. I would highly recommend them to any remodeling company that is looking for a marketing partner to create/improve their online footprint and lead generation.
Nicholas Donlin
Zenith Design + Build -
Excellent Results with Builder Funnel. Working with Builder Funnel over the past few months has been a game-changer for us. Their development of our new website and integration of the HubSpot platform have significantly improved our marketing efforts.We now have better insight into our audience through blog posts and email campaigns, helping us attract more traffic and tailor our outreach effectively. Builder Funnel’s expertise and support have been outstanding, and we’re thrilled with the results so far.
James Bryant Boyd
J. Bryant Boyd Design-Build -
We knew we had to do more marketing to continue to drive and build our business. I had been following Spencer’s podcasts for a long time and felt they were the right marketing agency for us. We hired them to develop, implement and manage our marketing plan and redesign our website. They have done wonders to increase our exposure digitally and drive homeowners to us. Maddie and her team have been great and very attentive to our questions and making suggestions when they feel it is right. We are looking forward to our continued partnership.
G&L and Sons Renovations
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We contracted with Builder Funnel on a comprehensive marketing campaign and are very impressed with their professional organization, thoughtful client care and detailed communication. If you enjoy stellar service from high-performing pros who prioritize personal service, you definitely want to connect with Builder Funnel!
Matt Ducharme
MGD Builders -
Builder Funnel has brought our company a strategic approach that has improved our online content and increased our leads year after year. Kelly and her team are always friendly, responsive, and helpful. They go out of their way to help when we need it.
Country Classics
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We hired Builder Funnel a few years ago. They have far exceeded our expectations, the numbers don't lie. We look forward to growing our company with their help.
Brad Sawler
Oxland Builders -
Builder Funnel has been great to work with. They are very prompt when answering emails, trouble shooting issues and being there when we need.
Melissa Capretta
Payne & Tompkins Design • Renovations -
First Class Lawncare, the company I work for, was using Builder Funnel about a year and a half ago for all of our marketing needs. We ended up leaving to see what other marketing companies could do for us. WELP, we were so wrong!! We came running right back to Builder Funnel after having difficulties and a lot of broken promises with other companies. Of course they took us back with open arms and are excited to get us back on track! We truly didn't know how good we had it with them when we worked with them the first time!! Kelly, Liz, and the team are absolutely amazing and very responsive. I would recommend Builder Funnel to anyone who is in need of marketing. Thank you, Builder Funnel!!!!
Katie Francisco
First Class Lawn Care -
The Builder Funnel team have been great to work with. From optimizing and adding necessary content to both our website and social media, our lead quality and engagement has increased tremendously. We look forward to keep building out our marketing plan with the Builder Funnel team!
Chuck Pearce
Top Choice Builders -
The Builder Funnel Team are experts when it comes to SEO and Inbound Marketing and working with them was truly a pleasure. After a detailed analysis of our website, they came to us with solutions that will help improve our ranking on Google organically and secure more qualified leads. Always amicable and friendly, their organized approach was clear and easy to understand.
Varak Balian
Golden Bee Homes -
Working with Builder Funnel has been a game changer for us! We have seen steady and measurable results. They are very responsive, great at providing feedback and the communication is excellent.
Spears Design Build Group
(formerly Ken Spears Construction)