Build the foundation first.
Then pick the plan that grows with you.
I'm Spencer Powell, CEO of Builder Funnel. For 16 years, we've worked with one type of client... remodelers and custom home builders. That focus is why we can put real numbers on this page instead of "contact us for a quote."
Here's how it works: every partnership starts with the Ultimate Digital Marketing System (UDMS): your website, SEO, CRM, and lead generation foundation, starting at $15,000. Once that foundation is live, you pick the monthly plan below to keep it growing.
Start with a plan to scale your brand.
Before you can market like a pro, you need a system built to support your goals. In the first step, you’ll choose the marketing foundation that best suits your business today, and where you want to take it tomorrow.
Whether you're just getting your digital house in order or you're ready to command the spotlight, this decision sets the stage for everything that follows.
Based on the packages below, pick the system that aligns with your goals, growth stage, and appetite for visibility.
Build
Who it's best for:
Remodelers and custom home builders who are ready to finally get their marketing house in order
- Website design & development
- Content writing
- SEO setup
- Lead generation setup
- CRM & Sales system setup
- Tracking & Attribution setup
- Paid ad readiness
- Email marketing setup
- Marketing strategy plan
- Social media audit & setup
- Supporty & delivery
Showcase
Who it's best for:
Established remodeling and custom home businesses ready to own the spotlight and make your brand unforgettable
- Everything in build, plus:
- On-site filming trip
- 4 long-form videos
- 3 pinned Reels (Instagram)
- Client/testimonial/project content
- Drone footage
- Ad-ready B-roll
- Pre-filming meeting
In Step Two, you'll choose a retainer tier that matches your goals, supports your system, and gives your brand the momentum it deserves.
Partner with the pros who will help you grow.
With your marketing foundation in place, it’s time to keep building, month after month.
Whether you're looking for consistency, growth, or a full-throttle strategy, this ongoing partnership ensures your investment doesn't sit still. Instead, it works harder, gets smarter, and evolves with your business. Explore your options and pick the level of partnership that fits your pace.
Build
Who it's best for:
Perfect for companies ready to establish a consistent marketing presence.
- 2 content pieces/mo (blog, web)
- Ad management, up to $5k/mo
- 2 social posts/mo (Instagram, Facebook, Google Business profile)
- 2 marketing emails/mo
- 1 lead generation campaign
- Monthly check-in call
- Quarterly strategy call
Growth
Who it's best for:
Built for brands looking to level up their marketing game.
- 4 content pieces/mo (blog, web)
- Ad management, up to $10k
- 4 social posts/mo (Instagram, Facebook, Google Business profile)
- 2 marketing emails/mo
- 1 lead generation campaign
- Monthly check-in call
- Quarterly strategy call
Accelerate
Who it's best for:
For businesses ready to dominate the market with a full-scale marketing engine.
- 6 content pieces/mo (blog, web)
- Ad management, up to $25k/mo
- 6 social posts/mo (Instagram, Facebook, Google Business profile)
- 4 marketing emails/mo
- 2 lead generation campaigns
- Monthly check-in call
- Quarterly strategy call
Add what you need to lead.
You’ve chosen your marketing system. You’ve selected the retainer that fits your goals. Now, it’s time to customize your plan with powerful add-ons that amplify your results.
These optional services are designed to boost visibility, engagement, and consistency, without overwhelming your team. Think of them as high-impact upgrades that give your brand extra fuel, reach, and staying power.
Choose one, choose a few, or mix and match to create the perfect fit for your next chapter.
SEO & AI Content
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Boost your online visibility with high-quality content designed to drive traffic and engage visitors.
Whether it’s a blog, website page, or project spotlight, we craft each piece to fuel your SEO efforts and enhance your AI-driven presence.
SEO & AI Booster
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Maximize your local SEO with 2 hours of dedicated SEO work and 2 Google Business Profile posts each month.
Plus, we'll re-purpose the content for yourInstagram and Facebook to keep your social profiles aligned with your search strategy.
Social Booster
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Get your brand noticed with 6 custom Instagram and Facebook posts per month.
We’ll craft engaging content that speaks to your audience and keeps your social media presence active and growing.
Email Booster
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Stay top of mind with a professionally written email sent to your list each month.
From nurturing leads to announcing new services, we make sure your message gets delivered with maximum impact.
No guesswork.
No generic agency math...
Just what it actually takes to grow.
Most marketing agencies won't put a number on a page. We will... because we've tracked $250M+ in results across 225+ remodeling and custom home building clients, and we know exactly what it takes to get you there. Below are the questions we hear most before someone books a call.
A foundational marketing system (the UDMS Build Package) starts at $15,000, with an ongoing retainer starting at $3,500/month plus technology and ad spend. Most remodelers and builders should budget 3–5% of their goal revenue annually... for a $5M revenue goal, that's roughly $150,000–$250,000 a year across retainer, technology, and ad spend combined. If you can't budget 3-5% of revenue, that's okay. It may just extend the timeline on hitting your goal.
Both build the same foundation: website, SEO, CRM, lead generation, tracking, paid ad readiness, email, and a quarterly Marketing Blueprint. Showcase ($25,500) adds a full on-site filming trip: 4 long-form videos, 3 pinned reels, drone footage, ad-ready B-roll, and video scripts, so you launch with a year of video content already in hand.
Yes. A website without ongoing marketing behind it is a static asset, not a lead-generation system. Our retainers start at $3,500/month (Build), scale to $5,000/month (Growth), and $7,500/month (Accelerate) for businesses ready to dominate their local market.
No. Technology and ad spend are always separate from the retainer fee. Technology starts at $540/month. Suggested ad spend ranges from $1,000/month (Build) to $5,000/month (Accelerate), depending on your goal and market.
No. We work exclusively with residential remodelers and custom home builders. That focus is why we've tracked $250M+ in results across 250+ clients... every strategy is built specifically for this industry, not adapted from a generalist playbook.
That's exactly what our first call is for. We'll walk through your current revenue, your growth goal, and your existing marketing and provide a clear recommendation on where to start.
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$500K Influenced by Organic Search for Coastal New England Builder
Real clients. Real strategy. Real results.
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$2.3M+ in Revenue for a KC Luxury Home Builder in Under 9 Months
Real clients. Real strategy. Real results.
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AI Referrals Increased by 400%+ for a Charlotte Builder & Remodeler
Real clients. Real strategy. Real results.
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$275k in Revenue Generated over 90 Days for a Florida Remodeler with a Cost Calculator
Real clients. Real strategy. Real results.
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Calgary Remodeler Achieved 148% ROI and Closed $403K in Organic Search Deals
Real clients. Real strategy. Real results.