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Builder Funnel

The Marketing Agency for Remodelers and Custom Home Builders

Builder Funnel Team - The Remodeler Marketing Agency

Builder Funnel is a strategic marketing agency whose mission is to help design-build remodelers and custom home builders achieve sustainable business growth.


Built on a Strong


My name is Spencer Powell, Founder & CEO of Builder Funnel, and my family has been building homes for over 100 years. I grew up around family business and did plenty of grunt work learning the basics.

Born out of a need to attract customers after the 2008 recession, we built our agency from direct mail operations to focus solely on helping remodelers and home builders market their businesses effectively. 

My family's legacy was built on this industry. That's why we exclusively work with design-build remodelers and custom home builders, and this specific purpose makes us the best at what we do.

We're the Best at What We Do

Here's Why


Just as your beautiful renovations demonstrate the quality of your work, we're proud to showcase our marketing mastery here.

Case Studies


Marketing without a plan is like building without a blueprint. We create your strategic marketing plan first so your efforts tie together and get real results.



We're here to help remodelers and custom builders. No other agency is this focused. See how we're promoting companies just like you on Remodeler Stories.



This industry moves quickly so we evolve constantly and share everything we know openly in our Remodeler Growth Community.

Builder Funnel

Core Values

Always Be Learning

Keeping up with the industry is easy when you love to learn.

Deliver Positive Customer Experiences

Our whole team celebrates when you have a good experience.

Achieve More Together

When we work together, there is no limit to what we can do.

Do the Right Thing

We're honest and transparent. Your trust is our greatest honor.

Always Be Teaching

We want you to be successful! We'll share all we know.

Always Be Pushing the Limits

An unofficial core value of ours - we never settle when better results can be achieved.

Meet Your

Team of Experts

We love marketing. We love remodeling. And we love to have fun combining the two together! 


Spencer Powell

Founder + CEO

Danielle Russell


Steven Fielding

VP of Strategy

Malachi Price

Marketing Consultant

Kelly Shrump

Senior Account Manager

Maddie Garber

Marketing Strategist
Dominik Sanders

Dominik Sanders

Marketing Manager

Esther Knicely

Account Manager

Liz Palazzo

Senior Strategist

Andi Paradis

UX/UI Designer

Matthew Ehrlich

Jr. Marketing Consultant

Logan Daniels

Marketing Strategist
Caitlin Kuiper

Caitlin Kuiper

Front-End Developer
Tyler Sinden

Tyler Sinden

Marketing Strategist
Screenshot 2023-05-05 at 7.40.45 PM

Kayloni Piotraschke

Marketing Strategist
Jen Hatzung

Jen Hatzung

Account Manager
Cameron Grajek

Cameron Grajek

Marketing Specialist

Camille Henderson

Content Writer
Hesley Solano

Hesley Solano

Marketing Specialist

Charlie Schwanz

Content Writer
Kai Biami

Kai Biami

Marketing Specialist
Lauren Utykanski

Lauren Utykanski

Content Writer


Sales Manager

Love what you see?

Achieve lasting results for your design-build remodeling or custom home building business.


Schedule Meeting

In Partnership With

Canvas 4 Level Coach Remodelers Advantage Remodeler Growth Community HubSpot