You can't control when they're ready, but you can make sure you're the first pick.
We don't sell email marketing as a stand-alone service, because on its own, it isn't one. It's the thread that runs through everything we build: your website, your lead magnets, your CRM, your Google and Meta campaigns. Every one of those channels earns an email address. Email is what we do with it.
The average remodeling or custom home project takes months, sometimes years, to go from first click to signed contract. You don't control that timeline. Email is how you stay in front of it for all of it, without adding a single hour to your sales team's week.
This page covers how Builder Funnel builds email marketing into your wider system, how the Now-Next-Always cadence keeps you in front of buyers through a long decision, and how we tie every nurtured lead back to signed projects in your CRM.
A Builder Funnel client sent an email to an 11-year prior client, and turned it into a $297,000 signed project.
Built in, not bolted on.
Email isn't a standalone service, it's one of the five pillars every Builder Funnel engagement runs on: Attract, Convert, Nurture, Close, Measure. Email lives mostly in Nurture, staying in front of leads through the months-long gap between first inquiry and signed project.
But it doesn't stop there. The same sequences that nurture also do the Close work of moving a warm lead to a booked call, and everything gets tracked through Measure so you know which emails actually book projects.
Our Approach.
Email marketing works because it's built into a system, not bolted onto one. Here's how we set it up and keep it running inside your Ultimate Digital Marketing System (UDMS).
01
List Audit & Clean-Up
We start by cleaning your existing list and setting up email authentication, so your messages reach inboxes instead of spam folders.
02
Segment & Journey Map
We segment your contacts by different properties (Fast Movers, Higher Budget , and Project Type) so the right message reaches the right person at the right time. Whether you're a remodeler, a custom home builder, or a construction company, the segments map to how your buyers actually move.
03
Build the Sequences
We write and build your Now-Next-Always sequences. Immediate response emails, a multi-week nurture series, and an ongoing cadence tied to your lead magnets. We follow the 80/20 rule, roughly 80% educational and helpful, 20% direct promotion, so your list stays engaged instead of tuning out. Every email goes out from a real person on your team, not a no-reply company alias, because homeowners hire people, not inboxes.
04
Connect to Your CRM
Every sequence is tied to your deal stages, so a lead moving from "researching" to "ready" triggers the right follow-up automatically.
05
Report & Review
We report on list health, engagement, and, most importantly, which nurtured leads turn into signed projects, reviewed alongside your full marketing scorecard.
06
Scale with Your System
As your retainer grows from Build to Growth to Accelerate, so does your email marketing: more segmentation, more volume, more automation.
Frequently Asked Questions
No. Email only works when it's connected to a website capturing the right leads, a CRM tracking where they are in the buyer journey, and a strategy telling you what to say and when. We build email marketing into every Ultimate Digital Marketing System and every ongoing retainer, not as an add-on, but as one of the core channels.
Most of the people who land on your website today aren't ready to hire anyone. They're researching. Some will decide in a few weeks. Others will take a year or two. Email is the one channel that can stay in front of a homeowner for the entire length of that decision, at almost no added cost per contact.
Every UDMS package includes email list cleaning, authentication, segmentation, and core follow-up sequences tied to your lead magnet and Contact Us forms. From there, your monthly retainer builds out the ongoing nurture campaigns that keep leads warm long after they leave your site.
At minimum, twice a month. You can't control when a homeowner is ready to start her project, so the goal is to stay present without disappearing, not to blast them weekly and burn out the list.
Social media is a nurture tool too, but it depends on the platform's algorithm deciding to show your post to someone. Email goes directly to an inbox you own. That's why we treat your email list as one of your most valuable pieces of digital real estate.
Email rarely shows up as its own line of attributed revenue the way a Google Ads campaign does, but it shows up in your close rate. Leads that get nurtured convert into signed projects at a higher rate than leads left to go cold. We track that alongside the rest of your marketing scorecard every quarter.
Real remodelers + builders.
Real results.
Driving $4M+ in Revenue for a San Antonio Remodeler through Full-Funnel Inbound Strategy
A bathroom and kitchen remodeling company based in San Antonio, Texas, partnered with Builder Funnel in March 2024 to solve critical growth challenges and build a sustainable marketing engine.
Home Builder Nurtures Leads & Closes Deals with Email Campaign
In a digital landscape where there are multitudes of third-party marketing platforms that determine who sees your content and who doesn’t, there is still an arena where you control your audience - email marketing.
CRM Alignment Helped a Virginia Remodeler Build a Stronger Pipeline
A Virginia-based design-build remodeler partnered with Builder Funnel to improve lead generation performance and build a more consistent pipeline of qualified opportunities.
Proud Partners of the Names You Already Trust
Builder Funnel is backed by the platforms and communities that remodelers and custom home builders rely on every day. We're proud to work alongside these partners that are moving the industry forward.
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Our team at Builder Funnel has been really supportive and has done a great job of meeting us where we are as a business. Working with them has been smooth from the very beginning and their approach has felt like the right fit for our current stage of growth. Everyone is knowledgeable, which gives us confidence in their recommendations, and they're genuinely kind and easy to work with. That has made it easy to be open about our goals and trust that Builder Funnel can help us achieve them
Jackie Medina
MG Construction -
The team working on my account are AMAZING! I can't say enough good things about them. They are truly experts at what they do. In addition to their contracted deliverables, they are always happy to offer advice above and beyond what they are obligated to do. I've implemented their tips and can see it working. In less than a year, we've seen substantial improvement in conversions on our website and in moving leads through our sales pipeline. It's easy to see the ROI because they provide detailed reports which I can verify myself; there's no sugar-coating the results. I'm very happy we decided to go with Builder Funnel.
Brandi Apostolos
J&J Construction of Illinois, Inc. -
We've had the pleasure of working with Builder Funnel for a little over a year, and they've been a valuable marketing partner for our team. Their strategic approach to website optimization, email marketing, and lead generation has helped us strengthen our overall marketing efforts and drive measurable results—including an increase in qualified leads, consultation appointments, and seminar attendees.
Caitlin Copley
Jackson Design and Remodeling -
Our company has been very impressed by the in-depth work and knowledge Builder Funnel has been employing on our behalf. They are so knowledgeable and responsive that I couldn't ask for more! We are thankful to be working with this team and look forward to many years of mutual success together.
Garrett Erath
Exodus Design Build -
I have been a client of builder funnel since August last year and they have given me amazing results for my Design build company. Their team is amazing. They are very dialed in and strategic with their planning. Great communication and support. I highly recommend them.
Erin Robert
Kitchens by Good Guys -
Really did not have much of an idea of how to attack marketing. With their blueprint model have a great plan and have seen about 4X on our leads since implementing three months ago. Very happy.
Alex Wolfe
Wolfe Homes -
We have been using Builder Funnel for a few months now. They did a great job re-building our website. Maddie, Zach and the rest of the team have been a pleasure to work with so far. We are already seeing positive results in our lead flow.
Wes Busby
Silver Oak Remodel -
Builder Funnel has a great staff and they do great work. I would highly recommend them to any remodeling company that is looking for a marketing partner to create/improve their online footprint and lead generation.
Nicholas Donlin
Zenith Design + Build -
Excellent Results with Builder Funnel. Working with Builder Funnel over the past few months has been a game-changer for us. Their development of our new website and integration of the HubSpot platform have significantly improved our marketing efforts.We now have better insight into our audience through blog posts and email campaigns, helping us attract more traffic and tailor our outreach effectively. Builder Funnel’s expertise and support have been outstanding, and we’re thrilled with the results so far.
James Bryant Boyd
J. Bryant Boyd Design-Build -
We knew we had to do more marketing to continue to drive and build our business. I had been following Spencer’s podcasts for a long time and felt they were the right marketing agency for us. We hired them to develop, implement and manage our marketing plan and redesign our website. They have done wonders to increase our exposure digitally and drive homeowners to us. Maddie and her team have been great and very attentive to our questions and making suggestions when they feel it is right. We are looking forward to our continued partnership.
G&L and Sons Renovations
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We contracted with Builder Funnel on a comprehensive marketing campaign and are very impressed with their professional organization, thoughtful client care and detailed communication. If you enjoy stellar service from high-performing pros who prioritize personal service, you definitely want to connect with Builder Funnel!
Matt Ducharme
MGD Builders -
Builder Funnel has brought our company a strategic approach that has improved our online content and increased our leads year after year. Kelly and her team are always friendly, responsive, and helpful. They go out of their way to help when we need it.
Country Classics
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We hired Builder Funnel a few years ago. They have far exceeded our expectations, the numbers don't lie. We look forward to growing our company with their help.
Brad Sawler
Oxland Builders -
Builder Funnel has been great to work with. They are very prompt when answering emails, trouble shooting issues and being there when we need.
Melissa Capretta
Payne & Tompkins Design • Renovations -
First Class Lawncare, the company I work for, was using Builder Funnel about a year and a half ago for all of our marketing needs. We ended up leaving to see what other marketing companies could do for us. WELP, we were so wrong!! We came running right back to Builder Funnel after having difficulties and a lot of broken promises with other companies. Of course they took us back with open arms and are excited to get us back on track! We truly didn't know how good we had it with them when we worked with them the first time!! Kelly, Liz, and the team are absolutely amazing and very responsive. I would recommend Builder Funnel to anyone who is in need of marketing. Thank you, Builder Funnel!!!!
Katie Francisco
First Class Lawn Care -
The Builder Funnel team have been great to work with. From optimizing and adding necessary content to both our website and social media, our lead quality and engagement has increased tremendously. We look forward to keep building out our marketing plan with the Builder Funnel team!
Chuck Pearce
Top Choice Builders -
The Builder Funnel Team are experts when it comes to SEO and Inbound Marketing and working with them was truly a pleasure. After a detailed analysis of our website, they came to us with solutions that will help improve our ranking on Google organically and secure more qualified leads. Always amicable and friendly, their organized approach was clear and easy to understand.
Varak Balian
Golden Bee Homes -
Working with Builder Funnel has been a game changer for us! We have seen steady and measurable results. They are very responsive, great at providing feedback and the communication is excellent.
Spears Design Build Group
(formerly Ken Spears Construction)