Your best work deserves
better than your camera roll.
Builder Funnel turns your finished projects into a social media presence that actually gets seen.
Real photography, real client stories, and a consistent posting rhythm, so your best work builds trust with homeowners long before they ever call.
Recent Social Media results from our clients:
Built in, not bolted on.
Social media isn't a standalone service, it's one of the five pillars every Builder Funnel engagement runs on: Attract, Convert, Nurture, Close, Measure.
Social lives across Attract and Nurture, putting your work in front of new homeowners and staying top of mind with the ones who aren't ready yet. But it doesn't stop there. The same content that builds your audience also does the Close work of proving you're the trusted local name when it's time to hire, and everything gets tracked through Measure so you know which posts actually book projects.
Our Approach.
A repeatable monthly process that turns your finished projects into consistent, on-brand content, so your social presence never depends on someone remembering to post.
01
Audit & Research
We review your current profiles, competitors, and project archive to find what's worth showcasing before we plan a single post.
02
Content Calendar Build
We build a monthly content calendar around your real projects, client stories, and team, so posting never depends on you remembering to send us photos.
03
Launch & Engage
Posts go live on a consistent cadence across the platforms that matter most for remodelers: Instagram, Facebook, and Google Business Profile.
04
Optimize
We track what earns engagement and what falls flat, adjusting format and topics each month instead of repeating what isn't working.
05
Report & Review
Your social performance shows up in the same dashboard as your other channels, so you can see how it supports the leads that close, not just likes and follows.
06
Scale
Once the content rhythm is working, we expand into strategies such as video and paid social boosting, building on what's already earning trust.
Frequently Asked Questions
Instagram, Facebook, and Google Business Profile do the heavy lifting. Those are where homeowners look before they call, and where your before/after work does the most convincing. Pinterest can earn a spot when your buyers are deep in the planning phase, but we won't put you on TikTok just to be everywhere. We post where your buyers already are and give each platform the format it's built for.
Consistently beats often. A steady rhythm your audience can count on does more than a burst of posts followed by weeks of silence. We build a monthly calendar around your real projects so posting never depends on someone remembering to do it.
We handle it. We pull from your project archive and build a calendar around your real work, so the content doesn't stall every time the team gets busy on the jobsite. When there's a fresh project worth showcasing, we make it easy to get us the photos, but the plan never depends on it.
Both, and it does its best work over a long buying cycle. Most homeowners follow and watch for months before they reach out. One before/after Facebook ad we ran for a Delaware remodeler pulled 53 leads at $19.95 each. Organic social builds the trust that makes those leads convert. Paid puts it in front of the right zip codes faster.
Before/after carousels and Reels, behind-the-scenes process and jobsite footage, educational posts that answer the cost and timeline questions homeowners actually ask, and client stories that point back to your Google Business Profile. Homeowners are hiring someone to work inside their home, so real finished projects and the people doing the work build trust faster than tips or trends.
We tie reach and engagement to your actual HubSpot pipeline, so you see how social supports the leads that close, not just likes and follows. Vanity metrics in a vacuum don't tell you if the channel is paying off. Attribution over time does.
Real remodelers + builders.
Real results.
New York Remodeler Grows Monthly Reach by 1,548 People
After years of stop-and-start posting, a New York remodeler moved to a consistent, planned cadence across Facebook and Instagram. Over seven months they added an average of 1,548 more people reached every month and 145 new Facebook followers, and one prospect commented "we're ready when you are, give me a call this week."
Delaware Remodeler Turns One Before/After Facebook Ad Into 53 Leads
Bromwell Construction, a family-owned Delaware remodeler, ran a single before/after photo ad that pulled 145,131 impressions, 5,231 clicks, and 53 leads at $19.95 each, a 3.6% click-through rate against a 0.70% industry average.
Wisconsin Custom Builder Lands $21 Leads With Boosted Posts
A Madison-area custom home builder shifting from spec to custom work used boosted Facebook posts pointing to a gated cost guide, generating new leads at $21.24 each, less than half the $47.94 industry average.
Proud Partners of the Names You Already Trust
Builder Funnel is backed by the platforms and communities that remodelers and custom home builders rely on every day. We're proud to work alongside these partners that are moving the industry forward.
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Our team at Builder Funnel has been really supportive and has done a great job of meeting us where we are as a business. Working with them has been smooth from the very beginning and their approach has felt like the right fit for our current stage of growth. Everyone is knowledgeable, which gives us confidence in their recommendations, and they're genuinely kind and easy to work with. That has made it easy to be open about our goals and trust that Builder Funnel can help us achieve them
Jackie Medina
MG Construction -
The team working on my account are AMAZING! I can't say enough good things about them. They are truly experts at what they do. In addition to their contracted deliverables, they are always happy to offer advice above and beyond what they are obligated to do. I've implemented their tips and can see it working. In less than a year, we've seen substantial improvement in conversions on our website and in moving leads through our sales pipeline. It's easy to see the ROI because they provide detailed reports which I can verify myself; there's no sugar-coating the results. I'm very happy we decided to go with Builder Funnel.
Brandi Apostolos
J&J Construction of Illinois, Inc. -
We've had the pleasure of working with Builder Funnel for a little over a year, and they've been a valuable marketing partner for our team. Their strategic approach to website optimization, email marketing, and lead generation has helped us strengthen our overall marketing efforts and drive measurable results—including an increase in qualified leads, consultation appointments, and seminar attendees.
Caitlin Copley
Jackson Design and Remodeling -
Our company has been very impressed by the in-depth work and knowledge Builder Funnel has been employing on our behalf. They are so knowledgeable and responsive that I couldn't ask for more! We are thankful to be working with this team and look forward to many years of mutual success together.
Garrett Erath
Exodus Design Build -
I have been a client of builder funnel since August last year and they have given me amazing results for my Design build company. Their team is amazing. They are very dialed in and strategic with their planning. Great communication and support. I highly recommend them.
Erin Robert
Kitchens by Good Guys -
Really did not have much of an idea of how to attack marketing. With their blueprint model have a great plan and have seen about 4X on our leads since implementing three months ago. Very happy.
Alex Wolfe
Wolfe Homes -
We have been using Builder Funnel for a few months now. They did a great job re-building our website. Maddie, Zach and the rest of the team have been a pleasure to work with so far. We are already seeing positive results in our lead flow.
Wes Busby
Silver Oak Remodel -
Builder Funnel has a great staff and they do great work. I would highly recommend them to any remodeling company that is looking for a marketing partner to create/improve their online footprint and lead generation.
Nicholas Donlin
Zenith Design + Build -
Excellent Results with Builder Funnel. Working with Builder Funnel over the past few months has been a game-changer for us. Their development of our new website and integration of the HubSpot platform have significantly improved our marketing efforts.We now have better insight into our audience through blog posts and email campaigns, helping us attract more traffic and tailor our outreach effectively. Builder Funnel’s expertise and support have been outstanding, and we’re thrilled with the results so far.
James Bryant Boyd
J. Bryant Boyd Design-Build -
We knew we had to do more marketing to continue to drive and build our business. I had been following Spencer’s podcasts for a long time and felt they were the right marketing agency for us. We hired them to develop, implement and manage our marketing plan and redesign our website. They have done wonders to increase our exposure digitally and drive homeowners to us. Maddie and her team have been great and very attentive to our questions and making suggestions when they feel it is right. We are looking forward to our continued partnership.
G&L and Sons Renovations
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We contracted with Builder Funnel on a comprehensive marketing campaign and are very impressed with their professional organization, thoughtful client care and detailed communication. If you enjoy stellar service from high-performing pros who prioritize personal service, you definitely want to connect with Builder Funnel!
Matt Ducharme
MGD Builders -
Builder Funnel has brought our company a strategic approach that has improved our online content and increased our leads year after year. Kelly and her team are always friendly, responsive, and helpful. They go out of their way to help when we need it.
Country Classics
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We hired Builder Funnel a few years ago. They have far exceeded our expectations, the numbers don't lie. We look forward to growing our company with their help.
Brad Sawler
Oxland Builders -
Builder Funnel has been great to work with. They are very prompt when answering emails, trouble shooting issues and being there when we need.
Melissa Capretta
Payne & Tompkins Design • Renovations -
First Class Lawncare, the company I work for, was using Builder Funnel about a year and a half ago for all of our marketing needs. We ended up leaving to see what other marketing companies could do for us. WELP, we were so wrong!! We came running right back to Builder Funnel after having difficulties and a lot of broken promises with other companies. Of course they took us back with open arms and are excited to get us back on track! We truly didn't know how good we had it with them when we worked with them the first time!! Kelly, Liz, and the team are absolutely amazing and very responsive. I would recommend Builder Funnel to anyone who is in need of marketing. Thank you, Builder Funnel!!!!
Katie Francisco
First Class Lawn Care -
The Builder Funnel team have been great to work with. From optimizing and adding necessary content to both our website and social media, our lead quality and engagement has increased tremendously. We look forward to keep building out our marketing plan with the Builder Funnel team!
Chuck Pearce
Top Choice Builders -
The Builder Funnel Team are experts when it comes to SEO and Inbound Marketing and working with them was truly a pleasure. After a detailed analysis of our website, they came to us with solutions that will help improve our ranking on Google organically and secure more qualified leads. Always amicable and friendly, their organized approach was clear and easy to understand.
Varak Balian
Golden Bee Homes -
Working with Builder Funnel has been a game changer for us! We have seen steady and measurable results. They are very responsive, great at providing feedback and the communication is excellent.
Spears Design Build Group
(formerly Ken Spears Construction)