Effective date: 11.5.26

This Privacy Policy explains how Builder Funnel (“we,” “us,” or “our”) collects, uses, and shares information about people who visit our websites, www.builderfunnel.com, info.builderfunnel.com, and marketing.builderfunnel.com (together, the “Website”), and people who contact us or do business with us.

We use the information we collect to provide and improve the Website and our services, to respond to your inquiries, and for the marketing and advertising described below. We do not use or share your information except as described in this Privacy Policy.

Information We Collect

Information you provide. When you fill out a form, book a meeting, or otherwise contact us, we collect the information you provide, such as your name, email address, phone number, company name, location, and information about your business. We use this information to respond to you, to provide our services, and for the other purposes described in this Privacy Policy.

Log data. When you visit our Website, we collect information that your browser sends to us, such as your IP address, browser type, the pages you visit, the time and date of your visit, the time spent on those pages, and other statistics.

Cookies and similar technologies. We and the third-party services described below use cookies, web beacons, pixels, tags, and device identifiers, as explained in the next section.

Cookies, Tracking Technologies, and Advertising

We use cookies and similar tracking technologies to operate our Website, understand how visitors use it, and improve our marketing.

Analytics. We may use analytics services such as Google Analytics and Microsoft Clarity to understand how visitors find and use our site, including pages viewed, time on site, clicks, scrolling, and general location. Microsoft Clarity may also capture how you interact with our pages through heatmaps and session recordings. We may also use Google Analytics data to build audiences for our Google Ads remarketing. To learn how Google uses this information, visit https://policies.google.com/technologies/partner-sites. For Microsoft, visit https://www.microsoft.com/privacy/privacystatement.

Advertising and remarketing. We may use advertising services such as Google Ads, Meta (Facebook and Instagram), LinkedIn, and other advertising platforms to promote our services and measure the performance of our campaigns. These companies may use cookies, pixels, and similar technologies, such as the Meta Pixel, the LinkedIn Insight Tag, and Google advertising tags, to collect information about your activity on our site over time and across different websites, and use it to show you relevant ads on other websites, apps, and devices, and to help us understand which ads lead to inquiries.

Conversion measurement. To measure the effectiveness of our advertising, we may share limited information with these advertising partners about actions you take on our site, such as submitting a form or booking a call. Where you provide information like your email address or phone number, that information may be shared in a hashed (coded) format with advertising partners such as Google and Meta, which use it to match the information to their own users, to measure and improve ad performance.

Phone calls. When you call a phone number shown in our ads, the call may be routed through a Google forwarding number so we can measure which ads lead to calls. Google may collect your phone number and the time and length of the call. Calls may also be recorded and analyzed by Google, including with automated tools, to evaluate lead quality and prevent fraud. You will hear a notice at the start of the call when it is recorded.

Custom audiences. We may also use contact information you have provided to us, such as your email address or phone number, to create audiences on advertising platforms such as Meta and Google. This information is hashed (coded) before it is sent, and the platforms use it to match it to their own users. This lets us show relevant ads to people who have already been in touch with us, and keep our ads from showing to people they are not relevant to, such as current clients. Advertising platforms may also use these audiences to help us reach other people who may be interested in our services.

Tag management and lead tools. We may use Google Tag Manager to manage these technologies, and customer relationship and marketing tools such as HubSpot to collect and manage the information you submit through our forms. HubSpot also sets cookies that help us recognize returning visitors and understand how you interact with our Website and our emails, and helps us send the audiences described above to advertising platforms.

How We Share Information

We share information only as follows:

• Service providers that help us operate our Website and business, such as website hosting, customer relationship management, email, scheduling, and analytics providers. They may use the information only to perform services for us.
• Advertising and analytics partners, such as Google, Meta, LinkedIn, and Microsoft, as described in the Cookies, Tracking Technologies, and Advertising section. These partners may also use the information as described in their own privacy policies.
• Legal and safety reasons, when we believe in good faith that disclosure is required by law or legal process, or is needed to protect our rights, property, or safety, or those of others.
• Business transfers, in connection with a merger, acquisition, or sale of all or part of our business.

Use of Artificial Intelligence Tools

Builder Funnel may use artificial intelligence (AI) tools and automated systems to support its marketing efforts, including data collected from its Website. Where AI tools are used to process personal data, we endeavor to ensure those tools meet appropriate privacy and security standards. Personal information processed through our systems, including through AI-assisted tools, may be transferred to and stored on servers located outside your country or region.

Data Retention

We keep the information you provide for as long as we need it to respond to your inquiry and provide our services, and after that for as long as required by our legal, tax, and accounting obligations.

Your Choices

• Cookies. You can control or disable cookies through your browser settings. Some parts of the Website may not work properly without them.
• Ad preferences. You can opt out of personalized Google advertising at https://myadcenter.google.com, opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout, and manage Meta ad preferences in your Facebook or Instagram account settings. You can also opt out of interest-based advertising from participating companies at https://optout.aboutads.info or https://youradchoices.com/control.
• Marketing emails. You can unsubscribe from our marketing emails at any time by using the unsubscribe link in any email.
• Requests to us. You can contact us at hello@builderfunnel.com to review or request changes to the information you have provided, to ask us not to use your information for custom audiences, or, depending on your state of residence, to exercise rights you may have under applicable privacy laws, such as opting out of the sale or sharing of your personal information.

Do Not Track

Some browsers offer a “Do Not Track” setting or send similar signals, such as Global Privacy Control. Our Website does not currently respond to these signals. You can use the choices described above to limit how your information is used for advertising.

Children’s Privacy

Our Website is intended for businesses and is not directed to children. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us at hello@builderfunnel.com and we will delete it.

Security

We use commercially reasonable measures to protect the information you provide. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

Links to Other Sites

Our Website may contain links to other sites that we do not operate. If you click a third-party link, you will be directed to that site. We encourage you to review the privacy policy of every site you visit. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated policy on this page and change the effective date at the top. Changes take effect when they are posted.

Contact Us

If you have questions about this Privacy Policy or want to make a request described above, contact us at:

Builder Funnel
Colorado Springs, CO
hello@builderfunnel.com
719-900-7122

Affiliate Disclosure

Disclosure: As marketing educators, we frequently link to and recommend various products or services. Many of these products and services provide us with a commission if you purchase through our website. The price you pay is not different, but it allows us to invest in creating helpful content for people like you. We only recommend products and services that we've either used or investigated ourselves.