"Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive." - HubSpot
"With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business." - HubSpot
Most home builders, remodelers, and contractors would rather focus on the actual work of building a home or remodeling a space than trying to find customers. However, the maxim "If you build it; they will come" isn't as true as it used to be. Today, home buyers and homeowners are in control. In just a few minutes, they can know what you do, how you do it, and whether people like it or not. They can read your reviews, see your ratings, and analyze your work online. In a world where the consumer is in control, you need to meet them where they are.
How do you do that? Through inbound marketing. Inbound marketing is more important than ever for home builders, remodelers, and contractors. Inbound marketing can help you create consistent, compelling content to attract your audience naturally. Essentially, the consumer will go through their research process, find you, and begin to fall in love with your brand naturally. By the time they are ready to purchase, you will have gained their trust, and you will have a new customer that believes in what you do and is willing to pay for it.
So when is inbound marketing applicable to your business? If you are struggling to get new leads, if your website visitors aren't taking action, if people aren't even finding you online, if you want to see real marketing growth - inbound marketing is applicable.
So inbound marketing is beginning to interest you. Where do you start? Well, there are many things you can do. But one of the best places to begin is to create new content for your website on a consistent basis. You can do this through blogging!
By writing blog posts that focus on the paint points of your potential customers, you will be able to help them solve their own problems and introduce them to your company - a company that is not just helpful, but that provides the information they need!
Blogging aside, are there other ways you can begin to implement inbound marketing as a homebuilder, remodeler, or contractor? Absolutely! Here are a few other ways you can begin to use inbound marketing strategies to enhance your company's online presence.
These are just a few pieces of a holistic inbound marketing strategy that you can begin implementing right away! To learn more about these marketing strategies, follow the link below:
You may be thinking - "This is all well and good, but is the cost worth it?" Many home builders, remodelers, and contractors normally turn to website re-designs to fix their online marketing issues. But is that really the right way to go? In the following article, we explore the cost of inbound marketing services and a potential website redesign and explain the pros and cons of each.
To get started with inbound marketing, it all begins with your goals. Once those are set, you can create your own inbound marketing plan with the help of your marketing team. Then establish a timeframe that relates and complements your goals and plan. Finally, determine the potential cost and ROI. To read more about these steps in detail, read our blog post:
Inbound marketing is not advertising. You don't just throw money at it and pray people see your ads. Inbound marketing provides a consistent, sustainable marketing model that will provide long-lasting results with consistency and quality. The more content you create, the more you interact on social media, the more value you provide to your audience, the more successful your inbound marketing results will be!
So when will you see results exactly? The real answer - it depends. However, most home builders, remodelers, and contractors that utilize an inbound marketing agency with a comprehensive plan will begin to see results in under 6 months. The best thing about inbound marketing results? They compound over time. They don't just go away when you stop paying (unlike advertising). All the content you create stays with you and will continue to work for you indefinitely! So do the results take longer to appear? Yes. Is it worth the wait? Absolutely!