Stop patchwork marketing.
Start strategizing growth.
Most remodeling companies aren't short on marketing. They're short on a plan. A website here, a boosted post there, an ad account nobody's checked in months... busy, but not built to grow.
Builder Funnel replaces that with the Ultimate Digital Marketing System: five pillars: Attract, Convert, Nurture, Close, and Measure - built specifically for remodeling companies, design-build firms, and custom home builders. Every channel earns its place in the system and answers to the same numbers, and growth stops depending on any one tactic having a good month, and starts compounding.
We're not a vendor you hire and hope we can keep up... we're a strategic growth partner who builds and runs this system alongside your team, backed by 16 years of experience doing it for companies exactly like yours.
One system, every pillar, no gaps.
Most remodelers don't have a marketing strategy... they have a pile of vendors.
An SEO contractor here, a Facebook ads freelancer there, a website from three years ago nobody's touched since. Each piece might be fine on its own. None of it is built to work together.
The Ultimate Digital Marketing System (UDMS) is Builder Funnel's answer to that: a complete, packaged system that builds your marketing foundation, then keeps it growing month after month. It runs on five pillars: Attract, Convert, Nurture, Close, and Measure. And it's delivered in three steps.
Marketing Blueprint
Every engagement runs on an agile strategy delivered quarterly across Attract, Convert, Nurture, Measure, and Close... not a static plan from kickoff that never gets revisited as your business changes.
Analytics & Attribution
Google Analytics 4, Google Tag Manager, and conversion tracking connected to custom dashboards, so every dollar of spend and every lead can be traced back to the channel that produced it.
Strategy & Reporting
Quarterly strategy calls (monthly at our Growth and Accelerate tiers) paired with a monthly report and a quarterly ROI report, so decisions get made on your numbers, not a guess.
Our Approach.
Your marketing plan should get sharper the longer we work together... not sit in a folder from kickoff week. Here's how we build it, run it, and keep improving it.
01
Audit & Benchmark
We start with your website, channels, and funnel numbers - traffic, conversion, lead-to-close - and benchmark them against what healthy and strong remodelers see at your revenue size.
02
Strategy & Roadmap
We build your 3-month marketing roadmap across five marketing pillars, sized to your growth goal and budgeted at 3–5% of the revenue you're trying to hit... not the revenue you're at today.
03
Build the System
We stand up the pieces the roadmap calls for: website foundation, lead magnets, on ramps, nurture sequences, paid and organic channels... so every piece works together instead of random tactics.
04
Launch & Align
We go live channel by channel, making sure sales, marketing, and reporting are all pointed at the same numbers before we call anything "done."
05
Measure & Scorecard
Every channel gets tracked on a scorecard: spend, leads, SQLs, close rate, revenue, and ROI on gross margin, so decisions are made on data, not gut feel.
06
Scale
Double down on what's working, redirect what's misaligned, cut what's below a 3:1 return, and reinvest into the channels that are working already.
Frequently Asked Questions
It starts with a Marketing Blueprint - a full plan across Attract, Convert, Nurture, and Measure, and Close, sized to your revenue and profit goals, not a generic checklist.
From there, our UDMS packages build the foundation itself: website, SEO, lead generation, CRM setup, tracking, and email, all launched over about 3 months.
Once that's live, an ongoing retainer keeps the plan current with quarterly (or monthly, depending on tier) strategy calls and reporting tied back to your numbers.
Budget 3–5% of the revenue you're trying to hit: your goal, not what you're currently doing. If your goal is $5M, that's $150K–$250K a year across website, content, ads, and everything that supports them. If that number feels out of reach, start with the lower end of a smaller stepping-stone goal (3% of a $3M target is $90K) and build from there... but budgeting off current revenue instead of your goal is the most common reason remodelers underfund their own growth.
Ads and SEO are channels. A strategy decides what each channel's job is, how much budget it should get, and when to cut it. Without that layer, it's common to see one or two channels running... usually whichever vendor pitched hardest. This usually results in no one checking whether it's actually producing signed projects and ROI... not just leads or clicks. A strategy ties every channel to the same scorecard so the decision is data backed.
The foundation - website, SEO setup, lead generation, tracking - is built and launched over roughly 3 months. From there, results build in 90-day cycles: each quarterly Blueprint review is a checkpoint to see what's working, what needs adjusting, and where to double down. Marketing strategy is a compounding investment, not a light switch... the remodelers who get the most out of it are the ones who stay in the system past the first quarter. Our average client typically doubles leads in 6 months and nearly quadruples them in 12 months. But it's not overnight.
It depends on how much marketing your growth goal actually requires. A single in-house hire can run day-to-day tasks but rarely has the range to plan strategy, build a website, run paid ads, master SEO, send email campaigns, post to social media, and report on all of it at once. A generalist local freelancer or agency can execute tactics but may not know the remodeling and custom home building industry specifically: how homeowners search, how long the buying cycle runs, or what a qualified project looks like. Builder Funnel works exclusively with remodelers and custom home builders, which is why our clients stay with us roughly 2x longer than the industry average for a marketing agency.
Yes... exclusively. We don't take on random companies or unrelated industries. That focus is deliberate: every part of the system, from the Marketing Blueprint to the website Foundation, to the ad strategy, is built around how homeowners actually search for and hire a remodeler or custom builder, not adapted from a generic small-business playbook.
Build the Foundation
UDMS Build: $15k ($5k/3 months)
UDMS Showcase: $25.5k ($8.5k/3 months)
Partner for Growth
Build Retainer: $3,500/month
Growth Retainer: $5,000/month
Accelerate Retainer: $7,500/month
Add What You Need
SEO & AI Content: $750/piece
SEO & AI Booster: $500/month
Social Booster: $750/month
Email Booster: $300/month
It's Built This Way
The pillars don't turn on one at a time. The Marketing Blueprint inside every package delivers an agile strategy across the five marketing pillars - Attract, Convert, Nurture, Close, and Measure - every quarter, so the system keeps improving instead of running on a plan from month one.
Everything is tiered to fit where you are. Build, Growth, and Accelerate scale the same system up as your ad spend, content needs, and ambitions grow... nobody has to start over to level up.
Real remodelers + builders.
Real results.
How a Michiana Remodeler Achieved a 5.57x ROI With a Long-Term, Strategy-Driven Inbound Approach
Peacock & Company has been a long-standing Builder Funnel client, partnering with us to steadily grow their visibility and lead generation across South Bend and the greater Michiana region. In 2025, that long-term strategy paid off in a big way, delivering a 5.57x return on investment.
Driving $4M+ in Revenue for a San Antonio Remodeler through Full-Funnel Inbound Strategy
A bathroom and kitchen remodeling company based in San Antonio, Texas, partnered with Builder Funnel in March 2024 to solve critical growth challenges. To meet their goals, Builder Funnel rolled out a multi-channel, full-funnel marketing strategy tailored to the client’s ideal customer profile.
Driving Profitability, Pipeline Growth & Page 1 Rankings for a Fort Worth Remodeling Company
A Fort Worth–based home remodeling company partnered with Builder Funnel to strengthen their digital marketing performance, increase revenue predictability, and gain greater transparency and strategic guidance in their marketing efforts.
Proud Partners of the Names You Already Trust
Builder Funnel is backed by the platforms and communities that remodelers and custom home builders rely on every day. We're proud to work alongside these partners that are moving the industry forward.
-
Our team at Builder Funnel has been really supportive and has done a great job of meeting us where we are as a business. Working with them has been smooth from the very beginning and their approach has felt like the right fit for our current stage of growth. Everyone is knowledgeable, which gives us confidence in their recommendations, and they're genuinely kind and easy to work with. That has made it easy to be open about our goals and trust that Builder Funnel can help us achieve them
Jackie Medina
MG Construction -
The team working on my account are AMAZING! I can't say enough good things about them. They are truly experts at what they do. In addition to their contracted deliverables, they are always happy to offer advice above and beyond what they are obligated to do. I've implemented their tips and can see it working. In less than a year, we've seen substantial improvement in conversions on our website and in moving leads through our sales pipeline. It's easy to see the ROI because they provide detailed reports which I can verify myself; there's no sugar-coating the results. I'm very happy we decided to go with Builder Funnel.
Brandi Apostolos
J&J Construction of Illinois, Inc. -
We've had the pleasure of working with Builder Funnel for a little over a year, and they've been a valuable marketing partner for our team. Their strategic approach to website optimization, email marketing, and lead generation has helped us strengthen our overall marketing efforts and drive measurable results—including an increase in qualified leads, consultation appointments, and seminar attendees.
Caitlin Copley
Jackson Design and Remodeling -
Our company has been very impressed by the in-depth work and knowledge Builder Funnel has been employing on our behalf. They are so knowledgeable and responsive that I couldn't ask for more! We are thankful to be working with this team and look forward to many years of mutual success together.
Garrett Erath
Exodus Design Build -
I have been a client of builder funnel since August last year and they have given me amazing results for my Design build company. Their team is amazing. They are very dialed in and strategic with their planning. Great communication and support. I highly recommend them.
Erin Robert
Kitchens by Good Guys -
Really did not have much of an idea of how to attack marketing. With their blueprint model have a great plan and have seen about 4X on our leads since implementing three months ago. Very happy.
Alex Wolfe
Wolfe Homes -
We have been using Builder Funnel for a few months now. They did a great job re-building our website. Maddie, Zach and the rest of the team have been a pleasure to work with so far. We are already seeing positive results in our lead flow.
Wes Busby
Silver Oak Remodel -
Builder Funnel has a great staff and they do great work. I would highly recommend them to any remodeling company that is looking for a marketing partner to create/improve their online footprint and lead generation.
Nicholas Donlin
Zenith Design + Build -
Excellent Results with Builder Funnel. Working with Builder Funnel over the past few months has been a game-changer for us. Their development of our new website and integration of the HubSpot platform have significantly improved our marketing efforts.We now have better insight into our audience through blog posts and email campaigns, helping us attract more traffic and tailor our outreach effectively. Builder Funnel’s expertise and support have been outstanding, and we’re thrilled with the results so far.
James Bryant Boyd
J. Bryant Boyd Design-Build -
We knew we had to do more marketing to continue to drive and build our business. I had been following Spencer’s podcasts for a long time and felt they were the right marketing agency for us. We hired them to develop, implement and manage our marketing plan and redesign our website. They have done wonders to increase our exposure digitally and drive homeowners to us. Maddie and her team have been great and very attentive to our questions and making suggestions when they feel it is right. We are looking forward to our continued partnership.
G&L and Sons Renovations
-
We contracted with Builder Funnel on a comprehensive marketing campaign and are very impressed with their professional organization, thoughtful client care and detailed communication. If you enjoy stellar service from high-performing pros who prioritize personal service, you definitely want to connect with Builder Funnel!
Matt Ducharme
MGD Builders -
Builder Funnel has brought our company a strategic approach that has improved our online content and increased our leads year after year. Kelly and her team are always friendly, responsive, and helpful. They go out of their way to help when we need it.
Country Classics
-
We hired Builder Funnel a few years ago. They have far exceeded our expectations, the numbers don't lie. We look forward to growing our company with their help.
Brad Sawler
Oxland Builders -
Builder Funnel has been great to work with. They are very prompt when answering emails, trouble shooting issues and being there when we need.
Melissa Capretta
Payne & Tompkins Design • Renovations -
First Class Lawncare, the company I work for, was using Builder Funnel about a year and a half ago for all of our marketing needs. We ended up leaving to see what other marketing companies could do for us. WELP, we were so wrong!! We came running right back to Builder Funnel after having difficulties and a lot of broken promises with other companies. Of course they took us back with open arms and are excited to get us back on track! We truly didn't know how good we had it with them when we worked with them the first time!! Kelly, Liz, and the team are absolutely amazing and very responsive. I would recommend Builder Funnel to anyone who is in need of marketing. Thank you, Builder Funnel!!!!
Katie Francisco
First Class Lawn Care -
The Builder Funnel team have been great to work with. From optimizing and adding necessary content to both our website and social media, our lead quality and engagement has increased tremendously. We look forward to keep building out our marketing plan with the Builder Funnel team!
Chuck Pearce
Top Choice Builders -
The Builder Funnel Team are experts when it comes to SEO and Inbound Marketing and working with them was truly a pleasure. After a detailed analysis of our website, they came to us with solutions that will help improve our ranking on Google organically and secure more qualified leads. Always amicable and friendly, their organized approach was clear and easy to understand.
Varak Balian
Golden Bee Homes -
Working with Builder Funnel has been a game changer for us! We have seen steady and measurable results. They are very responsive, great at providing feedback and the communication is excellent.
Spears Design Build Group
(formerly Ken Spears Construction)