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The Science Behind Why Inbound Marketing Works for Home Builders & Remodelers

Here at Builder Funnel, we believe in looking at the data to drive our activity. Over the last 3 years, we've been studying the inbound marketing world heavily to see what works and what doesn't. After testing many different activities and methods, we've found that there's really a science to inbound marketing that boils down to some very simple concepts:

  • More blogs = more website traffic
  • More landing pages = more leads
  • Effective email campaigns = more qualified appointments

Let's look at some data compiled from real websites likes yours.

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The Science Behind Inbound Marketing:

Why Blogging is Critical to Your Success

  • Businesses that blog 8 times per month get 3x the traffic than businesses that don't blog.
  • Businesses that blog 15 or more times per month get 5x the traffic than businesses that don't blog.
  • Businesses that increase their total blog articles from 11-20 to 21-50 see a 45% increase in website traffic.
  • Businesses that blog 8 times per month get 4x the leads than business that don't blog.
  • Businesses that have over 200 total blog articles get more than 5x the leads than businesses with less than 10 blog articles.

Why Landing Pages (Conversion Pages) are Critical to Your Success

  • Businesses that increase their total landing pages from 10 to 15 see a 55% increase in leads.
  • Businesses that have 31 to 40 landing pages get 7x the leads than businesses with 1 to 5 landing pages.

Why Lead Nurturing Campaigns (Email) are Critical to Your Success

  • 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa)
  • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Source: Gartner Research)
  • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads (Source: DemandGen Report)

This data has been pulled from thousands of businesses, which gives us a great idea of what will drive success. However, let's take a look at some real examples for our industry: building and remodeling.

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Home Builder and Remodeler Examples

Impact on Total Traffic

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Impact on Organic Traffic

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Impact on Leads

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Eating Our Own Dog Food

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We're big believers in "eating our own dog food". We want to be our own best case study, so we invest a lot of time and money into inbound marketing. Here's why we do this:

  • If we are telling our customers to invest in inbound marketing, then it makes sense we should invest in it as well.
  • The more inbound marketing works for ourselves, the more confident we are in our service offering. Confidence breeds better results for our clients.
  • We like to test and prove tactics and strategies first before rolling them out to our clients.

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