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Inbound Marketing for Home Builders & Construction Companies

Inbound marketing is all about the pull—pulling your prospects to you by creating information they’re seeking. Instead of using TV, radio, newspaper advertising and the like, which pushes a marketing message in very broad directions, you're bringing clients in through effective blogging, strategic SEO and savvy use of social media. Makes sense, right?

If we had to sum up inbound marketing, here's what we would say: Inbound marketing is all about engaging content that is used to attract the most relevant visitors to your website in order to convert them into leads and ultimately customers.

It Starts With Strategy

All good marketing efforts start with a smart strategy that help clients achieve their business goals.

  • What are your goals?
  • What are your current marketing efforts?
  • What have you tried in the past?
  • Who is your target audience?
  • Where is your target audience located?
  • What are their problems? What are they looking for?

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Build a Smart And Effective Website

After strategy comes a website—one that’s loaded with the right tools and that effectively works as a lean, mean, lead-generating machine. Your website is the center of all marketing activities. All other marketing channels should be connected in some way to the website in order to measure and track the effectiveness of inbound marketing efforts.

Click to learn more about building a great website.

Increase Traffic To Your Website

By creating large amounts of helpful, valuable information, your target audience will be led to your website. This content comes in several formats:

  • Blogs
  • Website pages
  • Social media
  • Press releases
  • Photos
  • Video
  • Webinars
  • Presentations

*All your content should be optimized for search, using SEO best practices

Convert Traffic Into Leads

Once website traffic builds, the next step is to convert it. Traffic is nice, but leads are better. So, how is traffic turned into leads?

  • Develop compelling offers (eBooks, webinars, free trials, consultations)
  • Design eye-catching call-to-action (CTA) buttons
  • Craft perfect landing pages (conversion pages)

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Convert Leads Into Sales

Leads are great, but customers are even better. There are several crucial elements to converting leads into actual dollars.

  • Lead intelligence (gathering information about the lead)
  • Segmenting different types of leads into targeted email lists
  • Identifying where leads are in the sales funnel and delivering the right message via email
  • Lead tracking

Analytics

Today, everything we do on the web can be measured—and it should be! Measurement is the most important part of building an ever-improving marketing program.

  • Website visitors
  • Organic visitors
  • Paid visitors
  • Social media visitors
  • Keyword rankings
  • Inbound links
  • Search rankings
  • Number leads
  • Source of the leads
  • Activity of the leads
  • Conversion rates (visit to lead and lead to customer)

How we work

Inbound marketing is a long-term strategy. It takes time to build equity on the web and increase a website’s power. With Google changing its algorithm almost every week, there are no shortcuts today to building a successful online presence. Inbound marketing is a constant improvement process for both Builder Funnel and the clients we work with every day. Here's what to expect and what not to expect with inbound marketing.

What To Expect

  • Increase in overall traffic and the total visitors to your website
  • Increase in organic traffic – traffic coming from Google searches
  • Increase in social followings on sites like Facebook, Twitter, Google+, etc.
  • Increase in keyword rankings – your ideal keywords you want to be found for
  • Increase in leads – more conversions from website visitors
  • Increase in sales for products or services
  • Continuous improvement – your website will constantly be improved
  • Commit to making a long-term investment (2 years) – this stuff takes time!

What NOT To Expect

  • Overnight success—don’t expect to see any results for at least nine months
  • Builder Funnel to do your selling—you need to call the leads and close sales
  • Instant ROI—this stuff takes time
  • Ranking No. 1 for every single keyword—no one ranks at the top for everything, but your business can rank for many words and phrases

Builder Funnel’s inbound marketing division sees the highest success with clients who commit to the process for the long-term. We welcome any contributions and ideas from our clients; we act as your marketing and business partner.

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