Inbound marketing is all about the pull—pulling your prospects to you by creating information they’re seeking. Instead of using TV, radio, newspaper advertising and the like, which pushes a marketing message in very broad directions, you're bringing clients in through effective blogging, strategic SEO and savvy use of social media. Makes sense, right?
If we had to sum up inbound marketing, here's what we would say: Inbound marketing is all about engaging content that is used to attract the most relevant visitors to your website in order to convert them into leads and ultimately customers.
All good marketing efforts start with a smart strategy that help clients achieve their business goals.
After strategy comes a website—one that’s loaded with the right tools and that effectively works as a lean, mean, lead-generating machine. Your website is the center of all marketing activities. All other marketing channels should be connected in some way to the website in order to measure and track the effectiveness of inbound marketing efforts.
By creating large amounts of helpful, valuable information, your target audience will be led to your website. This content comes in several formats:
*All your content should be optimized for search, using SEO best practices
Once website traffic builds, the next step is to convert it. Traffic is nice, but leads are better. So, how is traffic turned into leads?
Leads are great, but customers are even better. There are several crucial elements to converting leads into actual dollars.
Today, everything we do on the web can be measured—and it should be! Measurement is the most important part of building an ever-improving marketing program.
Inbound marketing is a long-term strategy. It takes time to build equity on the web and increase a website’s power. With Google changing its algorithm almost every week, there are no shortcuts today to building a successful online presence. Inbound marketing is a constant improvement process for both Builder Funnel and the clients we work with every day. Here's what to expect and what not to expect with inbound marketing.
Builder Funnel’s inbound marketing division sees the highest success with clients who commit to the process for the long-term. We welcome any contributions and ideas from our clients; we act as your marketing and business partner.